Chanpen needed a strategy that would
provide the online image and branding their restaurant needed to stand
out, as well provide company basics such as always available menus,
and specials. Chanpen also needed a way to track their traditional
marketing initiatives.
Online Visibility Professional
Image Online Menu Online Marketing Web site
specials/coupons
Execution Strategy
23° created a Web
site that added credibility to the restaurant, introduced a collaborative
marketing plan for both traditional and online marketing initiatives,
Created a printable online menu, and printable coupon specials.
As well as provided business basics. Hours, contact info. etc.
Printable
Online Menu Printable
Coupon Specials Contact
Information Hours of
Operation Architected
SEO Logo /
Brand Creation
Results
Chanpen now has the ability
to direct patrons to their Web site for specials, and menu options.
Patrons can contact the owners any time through online e-mail, print
coupons, and view hours of operation and information about Chanpen.
Chanpen also combined their traditional marketing with their online
marketing, and now has the ability to track the effectiveness of
their traditional campaigns.
Hypertext Markup Language is a formatting language used for documents
on the World Wide Web. HTML files are plain text files with formatting
Codes that tell browsers such as the MSIE how to display text, position
graphics and form items, and display links to other pages.
Java Script
Printable
Pages Pop-up
Pages Roll-over
events
Cascading Style
Sheets
"CSS" gives
both web site developers and users more control over how pages are
displayed. Designers and users can create style sheets that define
how different elements, like headers and fonts appear, basically
separating visual design from structure. CSS is used throughout
the site to keep a consistent look and feel.
Online Visibility