Inside Design has select circulation
of interior designs, architects, and industry professionals. They
currently had a site, but it was not consistent with the quality
of the magazine.
Inside Design needed a Web site that would show the quality of
their magazine and continue to target their select audience.
Execution Strategy
23° translated
the design elements of their brand image into an online e-zine.
The design of the site also provided for increased advertising
opportunities for vendors, and demographic information. .
Results
With more and more professionals
of every industry using the Web as a means to gather information
Inside Design can now take advantage of the exposure the Web offers.
