Lily & Sabrina’s
is a family bookstore catering to all walks of life, genders, and
lifestyles. Their goal is to create a fun learning environment that
will promote relaxation, learning, and togetherness.
Lily & Sabrina needed to translate
their unique atmosphere into an online solution that would help them
promote their store, as well as cater to current and future clients.
Interact with clients Information
availability Class
schedules & Menu's E-mail
marketing plan Professional Design Online
branding Cohesive
message with traditional marketing campaigns.
Execution Strategy
23°
proposed a solution that would enable Lily & Sabrina to administrate
and update their own Web site, create their own e-mail campaigns,
as well as track and fine tune their effectiveness
Brand
translation to Web Content
Management Integrated
E-mail blast E-mail
Template design Architected
SEO Keyword research Market
Analysis Business
Modeling & Strategic Planning
Results
The
new site provides Lily & Sabrina the ability to understand their
customers more, by tracking preference, buying habits, and class
sign-up
Lily & Sabrina track traditional marketing campaigns, and keep
their customers abreast of new happenings with the integrated e-mail
marketing tool.
.NET is a framework created by Microsoft
to enable developers to create highly customizable solutions across
many languages..Net provides the highest level of flexibility,integration and developer tools.
Improved Reliability Increased
Performance Increased
Productivity Integration
Ease of Deployment
Microsoft SQL Server
Microsoft SQL Server
enables the highest level ofscalability, reliability,
and contributes business value through the ability to scale with
your business.
Easy
to use Business tools Self-tuning
Data
management Integration
Data
mining Click stream Analysis High
availability Web
access to data
Cascading Style
Sheets
"CSS" gives
both web site developers and users more control over how pages are
displayed. Designers and users can create style sheets that define
how different elements, like headers and fonts appear, basically
separating visual design from structure. CSS is used throughout
the site to keep a consistent look and feel.