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Lily & Sabrina's Book Store & Cafe
  Lily & Sabrina’s is a family bookstore catering to all walks of life, genders, and lifestyles. Their goal is to create a fun learning environment that will promote relaxation, learning, and togetherness.

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Lily & Sabrina Web Site Design
  
 
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Goals
  Lily & Sabrina needed to translate their unique atmosphere into an online solution that would help them promote their store, as well as cater to current and future clients.

  Interact with clients
  Information availability
  Class schedules & Menu's
  E-mail marketing plan
  Professional Design
  Online branding
  Cohesive message with traditional marketing campaigns.
 
Execution Strategy
 

23° proposed a solution that would enable Lily & Sabrina to administrate and update their own Web site, create their own e-mail campaigns, as well as track and fine tune their effectiveness

  Brand translation to Web
  Content Management
  Integrated E-mail blast
  E-mail Template design
  Architected SEO
  Keyword research
  Market Analysis
  Business Modeling & Strategic Planning

 
Results
 

The new site provides Lily & Sabrina the ability to understand their customers more, by tracking preference, buying habits, and class sign-up

Lily & Sabrina track traditional marketing campaigns, and keep their customers abreast of new happenings with the integrated e-mail marketing tool.

 
 
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.Net Framework 1.1
  .NET is a framework created by Microsoft to enable developers to create highly customizable solutions across many languages..Net provides the highest level of flexibility, integration and developer tools.

Improved Reliability
Increased Performance
Increased Productivity
Integration
Ease of Deployment
 
Microsoft SQL Server
 

Microsoft SQL Server enables the highest level of scalability, reliability, and contributes business value through the ability to scale with your business.

  Easy to use Business tools
  Self-tuning
  Data management
  Integration
  Data mining
  Click stream Analysis
  High availability
  Web access to data

 
 
 
Cascading Style Sheets
 

"CSS" gives both web site developers and users more control over how pages are displayed. Designers and users can create style sheets that define how different elements, like headers and fonts appear, basically separating visual design from structure. CSS is used throughout the site to keep a consistent look and feel.