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Poppy Designs Corporation
  Poppy Designs Corporation, an Arizona company invented a new product called the "Loungetowel". The Loungetowel is a towel that is designed to fit snugly to a lounge chair without falling, slipping, or blowing away. The plush terry cloth creation is unique.

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Poppy Designs Home Page
Poppy Designs Popp-E-Purchase Page
Poppy Designs Logo
  
 
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Goals
  Poppy Designs wanted a Web site that was as unique as the Loungetowel, but as professional as Poppy Designs. They needed a professional design, images, and a e-commerce shopping cart

Online Store
Professional creative design
Search Engine Optimization
Recent promotions / events
Identity, Branding, Logo
Collaboration with offline marketing and sales initiatives.
 
Execution Strategy
 

23° developed a rollout plan that would work in conjunction with the season aspects of the company. 23° utilized a cost saving third party shopping cart, updateable content pages for increased functionality.

Content Management
Integrated E-mail Blast
Web Forms
E-Newsletter Sign-up
Web Contacts CRM
Secure User Admin
Professional Design
Architected SEO

 
Results
 

Poppy Designs uses their Web site to promote and educate consumers on the new product, and the company. Users can browse already made towels, or order custom towels. Poppy Designs keeps consumers updated on seasonal promotions, and production and roll-out times. Because Poppy Designs only produces towels in the spring, it is important for consumers to understand this aspect of their business.
 
 
 
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Standard HTML
 
Hypertext Markup Language is a formatting language used for documents on the World Wide Web. HTML files are plain text files with formatting Codes that tell browsers such as the MSIE how to display text, position graphics and form items, and display links to other pages.
 
Java Script
 


  Printable Pages
  Pop-up Pages
  Roll-over events

 
 
 
Cascading Style Sheets
 

"CSS" gives both web site developers and users more control over how pages are displayed. Designers and users can create style sheets that define how different elements, like headers and fonts appear, basically separating visual design from structure. CSS is used throughout the site to keep a consistent look and feel.