Primitive Living a Seattle based school of primitive living, and edible plants needed a face lift. Ready to expand, Primitive Living needed an image that would attract a new demographic of students.

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23° created a user interface that would be informative to potential new clients, but that would not interfere with returning students who utilized the Web site for educational purposes. 23 Degrees incorporated a navigational path that provided a logical path for both new site users, and the returning student. 23° also incorporated a "refer a friend e-mail button" to help gain possible new student or interested student information for their sales and marketing

The result was a highly energetic design that catered to all types of users, while enhancing the ability for Primitive Living to attract and obtain new student leads.

The site also incorporated a design that would allow returning users to gain access to information easily without having to re-traverse the Web site with each revisit.