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Tall Cypress
  Tall Cypress custom hand made soaps from Seattle needed a compelling visual design that would enhance their company online, and would create a new mood for the company.

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Tall Cypress Home Page
Tall Cypress Purchase Product
  
 
 
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Goals
  Tall Cypress needed a new look at feel. One that matched the quality of their products as well as provided a greater degree of visibility in their market. Careful thought needed to be incorporated into the design to help move customers through the site

Reach a larger customer base
Provide a more interactive user experience
Showcase products more professionally
 
Execution Strategy
 

23° collaborated with Tall Cypress to create a spa like atmosphere for their site, created call to action mechanisms in the design for specials, and product packages.

Image Selection & Production
Creative branding & product placement
Graphic Design
Keyword & phrase research, market analysis
Logical Information Architecture
 
Results
 

The new Web site makes sense for E-commerce. A professional design with carefully placed call to action mechanisms highlight special products, and move customers through the site. Conversions rates have been enhanced by the free flowing navigational path, and quality of information is enhanced through a strategically designed information architecture. The site was designed with search engines in mind and is SEO Friendly.